Belinda Stronach: Philanthropy as Competitive Advantage
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August 23rd, 2010 |
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Belinda Stronach, Executive Vice- Chairman, Magna International Inc. and Chair of the The Belinda Stronach Foundation explains how investing in and advocating for action on the most pressing challenges that face our world today is more than a corporations ethical mandate as a good corporate citizen. Effective corporate philanthropy can be a key competitive advantage for companies, positioning them as leaders on issues and in communities that will be key drivers of economic development, growth in existing markets and entry into new markets such as Africa and Latin America in the years to come. Presented at the 2009 Canadian Business Leadership Forum.
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